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This movie is part of the collection: Prelinger Archives
Audio/Visual: sound, color
Creative Commons license: Public Domain
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Subject: Excuse me, but...
Subject: Who's that guy?
The first segment about the Chevy II is narrated by Ray Lane who, when this film was made and for several years thereafter, was Ernie Harwell's partner in the Detroit Tigers radio booth!
Subject: Download Impact Pt I
Download and watch the new movie Impact Pt I http://blog-movie.com/Impact-Pt-I.html
Subject: LIKE A ROCK
Bad suspension? You Bet! Rides like a rock. Kinda brings to mind Bob Seeger groaning "like a rock" like his underwear was too tight! Speaking of Impact, I remember my father's '57 Chevy. The dashboard was unpadded and you could probably fry an egg on it in the summertime. Hit your head on that sucker will surely give you the Impact of your life.
Ron Raygun -
Subject: Propaganda Extraordinaire
This video is total BS from a company that has made a lot of junk, screwed the public, and twisted facts to unbelievable ends! The '66 Chevrolet had a terrible all-coil suspension that handled like a boat on the highway, with very poor road-ability. I know, I drove one for my then employer. The Plymouth with torsion bar front, leaf spring rear suspension is far superior to the all-coil spring set-up on the Chevrolet and Ford. I know, I owned one; and it was one of the best cars that I have ever owned. The unit-body construction on the Plymouth isn't mentioned, and is safer in a crash and has almost no squeaks or rattles, compared to bolted body on frame construction in the Chev. and Ford. The 396 cu. in engine in the Chev. is a big heavy clumsy hog with performance lagging behind the Plymouth 383. They didn't mention the HEMI at all! They also didn't mention the 5 year 50,000 mile warranty on the Plymouth which they nor Ford offered. Notice also, that in their joke of a performance test, they changed the engine to a 427 but left the contenders with their smaller engines! They also conveniently didn't mention Plymouth in the scrap heap section, only Ford! This film was a Fidel Castro type brain-washing film. Their huge advertising campaign through the years has sold the sheeple on cars that were far from engineering superiority. Any sucker believing this BS is a fool, moron, mental midget, or all of the above.
Paul Wicks -
Subject: Some Details
I seem to recall my father, Bob Wicks, writing the script for this picture, in 1965. It was written in the Jam Handy offices on West Grand Boulevard, in Detroit, and filmed both at the GM proving grounds, in Arizona, and in southern California. My father was from Southern California, and was able to get a trip west, by writing it into the script.
Picture a somewhat over-fed man in his 40s, with male patern baldness, smoking a pipe continually, and writing the entire script in block letters on legal pads. Secretaries would the type the scripts, making both an original and a copy: bond, carbon paper, onion skin. Then, fueled on tobacco, steaks, onion rings and baked potatoes, he'd mark-up the copies with a yellow #2 pencil, and have them re-typed.
He'd been a fan of the television show Bonanza, (mostly because it reminded him of home), so writing Lorne Green into the script was entirely sincere and unironic.
Note the style of the language: verbs, nouns, (the rare and lonely adjective with a walk-on or a bit-part). That's all dad. I recall him criticizing Hemmingway for not getting to the point quickly enough.
The "mod" film style was also something my Dad pushed to the limit. He moonlighted as a magician, and had adopted an 1890's riverboat-gambler persona, complete with sideburns. Coincidently, and without his intending to, he appeared to have anticipated '60s-style sideburns, by about 6 months. This gave him a reputation, among film crews, as an avante guarde [industrial] screen writer, which he then lived-up to. For years, his films had quick-cuts, multiple panels, solarized color, and even mixed film and live stage actors.
The animation deserves note. My father worked with Dick Petrovitch, from Jam Handy's animation studios. While I can't be certain, Dick's style appears evident in the final sequence of "Impact '66", (as well as the tile sequence, and various graphic elements throughout the film).
At the end of the '60s, when the Jam Handy Organization moved the bulk of it's production capacity to New York, Dick Petrovitch and a number of newly-unemployed animators, created an animated short called "Crunchbird", which won an Acadamy Award.
My dad came back from the location shoot for "Impact '66" with a large black cowboy hat. This went well with the sideburns, but not with the black leather loafers and polyester pants.
Epilogue: Until he came home with a 1967 Camero, a year later, he wouldn't be caught dead in a Chevrolet. He was a Pontiac man, preferring... (hint: southern California)... a Catalina convertable.
Steve Nordby -
Subject: "Solid substance of fact, impression, and persuasion"
Starts out talking about Chevy II as if that is all the film is going to be about. The testimonial from the president of the San Diego Yellow Cab company sounds as if it might be the only non-scripted thing in this film, but it is matched to surreal footage of echelons of yellow Chevy II's cruising the city, unhampered by traffic.
Suddenly we cut to a demolition derby for no discernable reason at first, but somehow it makes sense in the mind of the Jam Handy organization that this points out the toughness and durability of Chevy's, although none are seen. Just some statistics about how many more Fords and scrapped each year.
Then we get some side-by-side and comparison of the Chevy Caprice to Ford LTD and Plymouth VIP. Of course, no mention of price or optional equipment, but wouldn't you know it, the Chevy comes out ahead! Oh, but they did fail to conduct the coin balance test on the other two cars. The race across the dirt at the end of part 1 is spectacular, if unbelievable.
Part 2 finally gets to the over-the-top spokes-model on camera, and the real purpose of this film: to fire up your dealership sales staff with "facts" and sales incentive gimmicks. The ending with Lorne Greene is worth the download of part 2. "That's impact!" The short animation of the stereotypical Injun attempting to blow up a Chevy at the conclusion is inexplicable. I suspect it's a terrorist!
Subject: All this AND Lorne Greene too!
Probably one of the most gonzo Jam Handy films every made, Impact '66 is essentially 2 films. Part 1 tells of the fabulous(ly ugly) new line up of Chevrolets they've come up with for 1966.Comparison tests are shown between other competitive cars (predictable results). Also, a demolition derby is shown.. I'm not sure why. Everything takes a complete turnaround in the second half, where all of a sudden, we're treated to a incentive pitch to Chevy salespeople to SELL SELL SELL more cars! Double dividends will give you Mexican holidays1 (shown with a VERY cheap looking flyer and pictures) topflight merchandise! and cash! What's so interesting about this is how this uses all sorts of cheap subliminal advertising techniques to woo the salepeople in, using optical illusions and everything. And at the end, Lorne Greene comes on in full Bonanza gear to give more boosting! Finally a cartoon of a red indian trying to blow up a chevy is shown. WHY? who knows.All very weird and wonderful. Though not ALL of the show is like this, the 2nd half is definitely worth seeing then the first, so I'll give the whole thing a highly reccomended rating from me.
Subject: "Man, have you got performance this year!"
Part I introduces the new '66 Chevrolets to dealers and salesmen (sic.) Comparisons are made between Chevy and "the competition", including, strangely, cars from other GM divisions, including GTO and Olds 442. Pretty convincing - I really wanted to buy a '66 427 after watching this film, and I've never even owned an American car.
Part II gets to the heart of the matter - incentives for successful sales! Note groovy, op-art graphics, juxtaposed with gray, Brooks Brothers-clad spokesman.